One way to get more sales from your social media is by leveraging the DMs. 

People are more likely to buy form the DMs than just off a static post, so it’s important to get into people’s DMS and start an authentic conversation. 

Here are few quick suggestions to get more interaction in your DMs. 

⭕️Once you have started a conversation with them over DM then you can send them a link to your opt in or your services.

⭕️DM new followers- When you follow someone or someone follows you, send them a quick message to say hi and connect.

⭕️DM the people who are commenting on your post. In addition to replying to their comments on your post you can send them a DM to continue the conversation.

⭕️Run a poll and then send that person a DM. If they answered one of your polls or questions, send them a DM and talk to them about the response they gave.

⭕️Once you have started a conversation with them over DM then you can send them a link to your opt in or your services.

Ever sit down to write up some content and then you just go blank and have no idea what to write? 

Having a content strategy plan in place is important for creating captivating and compelling content. 

Here are some ideas for content ideas to try today! 

✔️Post solutions to your ideal clients struggles

✔️Share some FAQs and the answers 

✔️Share a client testimonial

✔️Share a favorite quote

✔️Share 10 things about yourself that people may not know

✔️Brag about a goal you have reached recently 

✔️Share 4 things your learned this year 

✔️Tell the reason why you started your business 

✔️Share a recipes, workout, or exercise 

When using social media to build your audience and sell your products you want to make sure you are doing the following:

1️⃣ Share Stories. In order for people to want to work with you they need to know who you are, like you and trust you and in order for people to get to know you, you need to share stories about yourself.

2️⃣Your knowledge and expertise. These are the posts where you share your knowledge and show that you are an expert in your field. How can you solve a problem that your ideal client has? 

What tools, tips or tricks can you share to help your ideal client solve their problems? 

3️⃣Your personality quirks. These are the things that are personal to you and also let your followers say ME TOO! They help people connect to you and when they see these things they think of you. Remember people buy coaches not coaching.

Example, I love a good sunset and drinking la criox club soda. What are some of your favorite things?

4️⃣Your Services. People can’t work with you if they don’t know what you do, so be sure to share posts about your services and how people can work with you.

5️⃣Who are you: People that follow you need to know who you are and what you do. You are always gaining new followings so introduce yourself and what you do every few weeks.
 

✅Break your content into Pillars, Subcategories, Categories

1️⃣Pillars are the main parts of your business;

What you talk/educate about:

For example: Nutrition, Workouts, Mindset List your Pillars HERE:

2️⃣Subcategories:

Then break down your Pillars into subcategories: For example under the Pillar nutrition would be: ex. Keto, IF, Breakfast

3️⃣Categories:

Categories are what you share to motivate, inspire, connect, entertain, sell, educate.

Take your Pillar, then your subcategories and then category and you have endless content!

Long form posts are the most common on social media days but are people reading your whole caption?

Here are a few tips to on how to write compelling captions:

1️⃣Hook, Content with Value, CTA (Call to Action)- Your captions should have all 3 in that order!

2️⃣Hook- you only have a short amount of time to hook your audience into reading. Write a hook that evokes emotion, peaks interest, offer a deal or asks a question.

2️⃣Content with Value-Gives info, stories, facts and values to the person reading it. This where you educate, inspire, motivate, sell, etc.

3️⃣CTA- close it with a call to action, ask them to do something. Tag a friend, If you agree double tap, leave an emoji, share this post, save it fo later, DM me with your answer, see my stories for more info, Swipe to see more.

January as a fitness and wellness professional has always been our time to shine. People are straight off the craziness of the holidays and super motivated to make changes in their life and are ready to put their health and wellness first. 

January is a time where people are looking for a program or plan to help them finally stick to their health and wellness goals with some accountability to keep them on the right track.

This January I want to make sure that you are prepared to have your best month yet in business. 

Here are some suggestions:

1️⃣Have a plan. Do you know what you want to offer to your clients and future clients in January? Knowing exactly what you are going to offer, how much you want to offer it for and all of the details that are involved with your offering are important to work out now. Having a sales and marketing plan to promote your offers is also important.

2️⃣Offer a solution. Do you know what people need? What solution do they really need that you can offer them? How is it different from other offers out there? It is important to know what struggles your clients deal with so that you can offer them the proper solutions.

3️⃣Sell on the benefits of your program not the features. When you figured out your plan and know the solution you are offering then it is time to tell everyone about it so they can join. It’s important to sell on the benefits of your offer and not just what the features are. People care about how your offer is going to change their life or make their easier. Talk about the transformation that will happen when they buy your offer. 

I want to make sure your business is ready for 2022. 

✅If you want help figuring this out then I have some open slots for 1 on 1 coaching. Message me for more info.